Devices Blog

  • vivo is Attacking Lucrative Premium Smartphone Segment with New X Fold and X Note

    by Yiwen Wu | Apr 13, 2022
    vivo launched two new smartphone models in China on April 11th, 2022. Analysts from Strategy Analytics joined the event. X Fold and X Note are the two premium d... ...
  • Rugged Smartwatches

    by Neil Mawston | Apr 13, 2022
    We often get asked why there are so few rugged (toughened) smartwatches on sale worldwide today. The answer is three-fold. First, extra rugged hardware can be... ...
  • India Sells 5 Million Smartwatches

    by Neil Mawston | Apr 13, 2022
    New research (here) from our Wearables team predicts a healthy 5 million smartwatches will be sold in India this year in 2022. This makes India one of the worl... ...
  • Smartwatch Sales to Grow 19% in 2022

    by Neil Mawston | Apr 13, 2022
    We forecast global smartwatch sales will grow a healthy +19% in 2022. Despite Covid, inflation and wars, the smartwatch industry will still have a good year. D... ...
  • North America Smartphone Revenue Leaps 23% to New Record

    by Neil Mawston | Apr 13, 2022
    New research -- here -- from our Country Smartphone Tracker (CST) shows total smartphone industry revenue in the valuable North America market ju... ...
  • Xiaomi Goes Premium in UK

    by Neil Mawston | Apr 13, 2022
    Good news for Xiaomi in the UK... Our latest survey -- here -- finds nearly HALF of young British consumers think the new Xiaomi 12 smartph... ...
  • 5G is The New Leading Cellular Technology

    by Ville-Petteri Ukonaho | Apr 11, 2022
    Geopolitical situation will hinder growth in CEE significantly in 2022 and 2023. Russia 5G adoption suffers greatly due sanctions. 5G is the new leadin... ...
  • Global Smartphone Wholesale ASP Crossed $300 Mark in 2021, Revenues All Set to Grow Till 2027

    by Abhilash Kumar | Apr 11, 2022
    As per the latest research from Strategy Analytics’ WSS service, global smartphone wholesale revenues will increase +2% YoY in 2022. It will maintain the ... ...
  • Germany Sells 7 Million Smartphones

    by Neil Mawston | Apr 08, 2022
    Some 7 million smartphones were shipped in Germany in the final quarter of 2021. Growth was sluggish, dipping -1% YoY, due to Covid and inflation worries.... ...
  • Dual-SIM Phone Sales to Grow 7% in 2022

    by Neil Mawston | Apr 08, 2022
    We forecast global dual-SIM smartphone shipments to grow an above-average +7% in 2022. Dual-SIM functionality has become a de-facto standard in almost all 4G a... ...
  • Apple & Samsung Own 90% of US 5G

    by Neil Mawston | Apr 08, 2022
    The results are in... and we find Apple iPhone and Samsung together captured an astonishing 90% share of all 5G smartphones s... ...
  • Canada Triples 5G

    by Neil Mawston | Apr 08, 2022
    Canada's 5G smartphone shipments tripled in 2021. It was one of the world's fastest-growing 5G markets last year. Motorola hit the jackpot in Canada, surging 1... ...
  • Q4’21: Regional Smartphone Revenues, ASP’s Hit Record Highs

    by Rajeev Nair | Apr 08, 2022
    Global Wholesale Smartphone Revenues scaled up to its highest ever to US$ 127.7 Billion in Q4 2021. Apple, Samsung and Xiaomi were the top three vendors in the ... ...
  • Would you buy a premium smartphone from Xiaomi?

    by David Kerr | Apr 07, 2022
    Xiaomi recently signaled its intention to compete for a share of the lucrative premium smartphone market with the introduction of its Xiaomi 12 series in the U... ...
  • UX Soup: Episode 83 - The Metaverse: A (Virtual and Augmented) Reality Check

    by Chris Schreiner | Apr 05, 2022
    Today we really go beyond the buzzwords and discuss in full the buzzword of the year: the metaverse. Chris welcomes David MacQueen from Strategy Analytics to di... ...
  • HarmonyOS Grabs 4% Smartwatch Share

    by Neil Mawston | Mar 31, 2022
    HarmonyOS -- a rival to Wear OS and watchOS -- hit a record high of 4% global smartwatch shipments marketshare in the second half of 2021. Coming from zer... ...
  • Are fitnessbands on the final lap?

    by Neil Mawston | Mar 31, 2022
    New research (here) from our Wearables (WDE) team shows fitnessband shipments slumped -40% YoY worldwide in the final quarter of 2021. The fitband market is ta... ...
  • Huawei is Back!

    by Neil Mawston | Mar 31, 2022
    Huawei may have taken a knock in smartphones, but it is alive and kicking in wearables... New research this week from our Wearables (WDE) team shows Huawei ove... ...
  • Can Premium Smartphones Continue to grow in 2022 given headwinds?

    by David Kerr | Mar 31, 2022
    Over the last 5 years, shipments of premium smartphones priced over $600 have exploded. In 2021, these high tier and flagship devices captured 18% of volume ... ...
  • Global Smartphone Wholesale Revenue To Grow +3% YoY in 2022

    by Abhilash Kumar | Mar 31, 2022
    As per the latest forecast research from Strategy Analytics’ WSS service, global smartphone wholesale revenue will grow +3% YoY in 2022. This is driven jo... ...

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