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Two Billion People Worldwide Now Own a Smartphone

by Neil Mawston | Feb 26, 2015

According to the latest research from our WSS (Smartphones) research service, global smartphone users reached 2 billion for the first time ever in 2014.

One in three of the world’s population now owns a smartphone.

Global smartphone users grew 37 percent from 1.5 billion in 2013 to reach 2.1 billion users in 2014. This is the first time worldwide smartphone users have surpassed the two-billion level. We forecast global smartphone users to increase a further 22 percent to 2.5 billion in 2015. An impressive 35 percent of the world’s 7.2 billion population will own a smartphone by the end of 2015, up from 29 percent in 2014.

Well over 2 billion people worldwide own a smartphone today. The smartphone has become one of the most widespread electronic devices of all time. The smartphone is ubiquitous and it is rapidly evolving to become a central hub for controlling consumers’ daily lives in the home, car and office of the future.


Exhibit 1: Global Smartphone Users in 2013 to 2015  [1]

Global Smartphone Users (Billions of Units)




Total Smartphone Users




Total Population




Total Smartphone Users as % of Total Population




Source: Strategy Analytics





[1]  Numbers are rounded. A “user” is defined as a person who owns and uses one or more active smartphones.

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