New research from our Smartphone Country Share Tracker (CST) shows Apple iPhone held a record 6% shipments share of the India smartphone market during Q4 2022. Apple's marketshare has never been higher.

Apple's outperformance across India is being driven by more models, more 4G / 5G choice, more marcomms, more retail presence, more channel partnerships, more financial plans, more local manufacturing, more favorable taxation, and more focus on diverging slightly away from geopolitical risk in China.

India is now a no.1 priority market for Apple iPhone, iOS, and its app store in 2023.

Clients can view our full 2022 India smartphone wrap-up report, here.