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Vivo topped India Smartphone Market in Q4’22

by Rajeev Nair | Feb 06, 2023

India smartphone market declined by -31% annually in Q4 2022. It was one of the steepest decline the market has witnessed in the past 10 quarters. The sharp decline was triggered by multitude of reasons including consumers postponing upgrades, supply shortages etc. Detailed analysis is available here from our Smartphone Country Share Tracker (SCST) Channel.

Vivo for the first time ever topped the smartphone segment in the county. It was followed by Xiaomi, Samsung in the second and third position respectively. The churn at the top rankings in the market comes in each of the vendor’s are up with different types of challenges.

India Smartphone Market also declined by -9% annually for the whole of 2022. Xiaomi, Samsung and Vivo were the top three vendor for the year and in that order.

While the global smartphone market is expected to decline in 2023, India smartphone market is estimated to clock double digit growth spurred by the roll out of 5G networks in the country.


Reach out to us to understand detailed vendor strategies on 5G in India in 2023?

What other trends emerge in the world’s second largest smartphone market?

Which of the vendors are best placed to outperform in a tough year ahead?

India SP vendor lens - Q4 22

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