Devices > Handset Country Share Blog

In the Indian Smartphone Market, Can Nothing be Something? And How?

by Rajeev Nair | Jul 14, 2022

Nothing Phone 1, would be available for retail via Flipkart from July 21 in India. It has been a launch that is right up there in terms of the buzz that it has managed. Would all the buzz and hype count, as the rubber hits the road? Find out in our insight report on Nothing Phone 1 launch in India from the Smartphone Country Share Tracker (SCST) Service.

What boxes has this new entrant ticked as it enters a hyper competitive market like India? What challenges is it up to? What is its target segment in the country? How best can it be engaged? What’s up for Nothing in the short and long term? How is it to fare in 2022?


      Nothing Phone 1







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