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Samsung, Apple led in most of Top 60 Handset Markets in Q4 2021

by Rajeev Nair | Mar 24, 2022

Samsung and Apple ranked as the top handset vendors in Q4 2021, in 49 of the 60 markets tracked. While Samsung led in 30, Apple was at the top in 19 of the 60 markets, in the quarter. Apple led the consolidated shipments to these 60 markets, as it stood out confirming to the cyclical patterns in the last quarter of the year.

  • Samsung accounted for over half the handset market volumes in South Korea, Saudi Arabia and Argentina
  • Apple dominated Japan and Canada with over 50% of the handset volumes
  • China, India and USA were the top three handset markets for the quarter
  • Among the smaller markets Nigeria, Indonesia and Bangladesh stood out

Detailed analysis and market share by vendors for all the top 60 handset markets are available here from the Smartphone Country Share Tracker (SCST) Service.

The upcoming quarters of 2022 are set to witness much disruption and realignment of priorities with the war in Europe, Component Supply disruption, Intermittent COVID resurgence etc. In light of the same:

1. How are many of these individual 60 country markets going to pan out on growth, vendor shares?

2. With Central and  Eastern European handset markets set to contract in H1 2022, where do handset vendors look to focus on to balance of this decline?

3.Which markets are the Chinese vendors like Xiaomi vivo, OPPO, Realme and the TRANSSION brands poised to disrupt leadership positions?


Handset vendors top markets Q4 2021

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