Devices > Handset Country Share Blog

TRANSSION Brands Hold Sway in Kenya in Q4 2021

by Rajeev Nair | Mar 02, 2022

TRANSSION brands in (Tecno, Infinix and Itel) together accounted for over 62% of the smartphone market share, in Kenya, in Q4 2021. It is the highest ever volume share from the umbrella brand in the last eight quarters.

Tecno, Itel and Infinix in that order, held the top three rankings in this market in the last quarter of 2021. Of the three Tecno and Itel in particular have witnessed strong double-digit growth annually. Chinese vendors have built great momentum and in Q4 2021 they collectively accounted for over 8 in 10 devices shipped to the country. Realme and Xiaomi have been notable in terms of growth in the Kenyan market. While they have smaller shares both the vendors annually grew in triple digits.

As the Kenyan market primes for the commercialization of 5G in 2022, Chinese vendor are now on a very strong footing to engage the consumers.

Our latest vendor estimates on the Kenyan smartphone market is available here from the Smartphone Country Share Tracker (SCST) Service.

Can the other vendors claw back market shares in Kenya with the onset of 5G?

What needs to be done to engage the Kenyan consumers?

Where is  the Kenyan smartphone market headed in times to come?

TRANSSION Vs others in Kenya SP

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