Apple has paused all product sales, including iPhones, in Russia in response to the Russian invasion of Ukraine last week. The company outlined a number of actions in response to the invasion including halting online purchase of Apple products, stopping all exports into its sales channels in the country and limiting Apple Pay transactions in Russia.

According to our recent country-wise smartphone tracker, Apple was estimated to account for 10% share in terms of shipments, and 30% share by revenue term in full year of 2021.

As the other leading smartphone OEM's in Russia are likely following suit and join Apple's actions on Russia in the coming days, it is highly likely that smartphone market in Russia will be heavily impacted if the war drags on for weeks or months as the country ranks one of top 5 biggest countries by smartphone shipment and one of top 10 largest countries by smartphone revenue recent years.