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Would iQOO Neo 5S , Neo 5SE move the needle for vivo?

by Rajeev Nair | Dec 21, 2021

vivo refreshed its iQOO line up with the launch of iQOO Neo 5S and iQOO Neo 5SE in the Chinese market. The devices would be available for retail right ahead of Christmas itself. iQOO series has been positioned in a mid to premium price band and with a strong gaming orientation. iQOO device family managed to among the top 10 smartphone series per our latest research available here from the Smartphone Country Share Tracker (SCST) Service.

IQOO Series share by quarter


iQOO Neo 5S and Neo 5 SE both have been powered by Qualcomm 800 series of chipsets. The Neo 5S is further backed with an independent display chip Pro for gamers. Vivo, positions it, as the first smartphone to launch with a high conductivity rare earth heat dissipation for bettering the Snapdragon 888 performance. It is equipped with large area graphite plates and liquid cooled plates.

The devices run on  iQOO’s custom Origin OS Ocean, is backed by triple cameras and flash charging. Both the devices would be available in three separate variants on RAM/memory combination.

While vivo has timed the launch well ahead of the Chinese New Year holiday in January 2022. Would their absence in the markets of Western Europe and ahead of the Christmas going to hurt vivo?

What is the road ahead for the iQOO sub brand from vivo? Is it likely to be and independent entity in 2022 and like what its Chinese contemporaries have done with their sub brands?

iQOO is getting special focus from vivo in its key markets like India. What can be expected in terms of growth and competitive implications in domestic and overseas market in the year ahead?

iQOO Neo 5S _ Neo 5SE

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