Devices > Handset Country Share Blog

Q3’21: Faster Geo-Diversification a Must for vivo?

by Rajeev Nair | Nov 08, 2021

vivo, grew its global smartphone shipments by 4% annually, in Q3 2021. It held a marketshare of 10% during the quarter. Our latest analysis on the world’s fifth largest vendor is available here from the Wireless Smartphone Strategy (WSS) Service.

vivo has had a traditional approach with its smartphone business and all its 4P’s reflect a tried and tested strategy. It however, faces a very disruptive competition especially from its Chinese counterparts. This has enabled the latter to quickly make market share gains in multiple regional markets they have entered. While it tackles this new age competition, it at the same time is also aiming to unseat the long-time leaders in Samsung and Apple.

The reports deep dives into wins for vivo in the quarter and what more it needs to do grow its range bound value share metrics? What have been vivo’s strength’s and how can it be best leveraged for global dominance? Our recommendations on key markets, regions, segments for the vendor have been captured in this report.

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