According to our prelim estimates for Q2 2021, both the Denmark and Netherland’s smartphone market grew in a double digits annually. Our Smartphone Country Share Tracker (SCST) Service have been tracking both these markets of Western European region.

Samsung  and Apple took the top two positions in both Denmark and Netherlands.

Of the two, Danish Smartphone market  has a higher growth momentum and has nearly 8 in 10 devices being shipped by the top three vendors with Xiaomi in the third position. Xiaomi ,has managed steady growth here, despite Danish consumers appetite for premium devices.

Netherland’s smartphone market has OPPO in the third rank. While consolidation seems less intense here, with the top three accounting for just over 6 in 10 devices shipped. However, the Chinese vendor build up in Netherlands is much stronger with them together accounting for over half the smartphone volumes. The likes of OPPO and OnePlus having found strong growth momentum here ( both vendors clocking triple digit annual growth rates in Q2 2021.)

What are the prospects of Vivo and Realme in these markets?

With increasing penetration of Chinese vendors, how are the Dutch and Danish market landscape likely to change in the upcoming holiday season?

How are Samsung and Apple to prepare to take on this upcoming competition in a COVID impacted year?