Brazil’s smartphone market grew in double digits in Q2 2021 and amidst a raging pandemic. Brazil is the largest smartphone market in the Latin American region. Detailed analysis and estimates for the country is available here, from our Smartphone Country Share Tracker (SCST) Service.

Samsung continued to lead the smartphone market in Brazil in the quarter. Though, its leadership has been under increasing pressure, as its market share dipped to the lowest ever, in over twenty quarters. The exit of LG and Huawei have helped the likes of Lenovo-Motorola and Xiaomi to gain strong momentum in this market. For instance, the annual growth rate of Xiaomi in Q2 2021 was the highest and in triple digits in the quarter.

The combined  shipment share of Chinese vendors stood at over a third in the quarter with Lenovo-Motorola in the second position. Apple was the third largest vendor and is the second consecutive quarter where it has held on to this position.

1. How is the Brazilian smartphone likely to perform in H2 2021 and with increasing calls for stricter curbs to better manage the pandemic?

2. Which of the smartphone vendors is poised maximize the opportunity at hands?

3. How can Samsung wade of the threat from the new age Chinese vendors?