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Offline Smartphone Channel Resurgent in India in Q1 2021

by Rajeev Nair | May 04, 2021

All the offline distribution channel sub segments for smartphones saw resurgence in Q1 2021 in India. Their growth in share was aided by a quarter not much troubled by COVID. Detailed analysis available here from our Smartphone Country Share Tracker (SCST) Service.

eCommerce retailers, however continued to be the most dominant channel sub-segment, though its share significantly reduced, from the previous quarters. However, with the second wave of pandemic sweeping the country , consumers purchases are to shift online, and footfalls set to fall in retail outlets due to the lock down in multiple states.

The report is a valuable to smartphone vendors, channel partners and mobile ecosystem players having a stake in the second largest smartphone market globally. Additionally, our research, advisory and consultative services can be availed to:

  1. Understand the likely trends for Smartphone channels in India and by vendors?
  2. Consumer smartphone channel preferences by price tier , by regions ?
  3. Deep dive into multiple retail / distribution sub segments, retailers in the Indian market?

                      Retail_ distribution

Other latest India research as below:

a, India Smartphone Vendor and OS Marketshare: Q1 2021, available here

b, Apple iPhone Triples Share in India, available here

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