Nigeria is Africa's biggest smartphone market by volume.

Tecno remains the no.1 smartphone brand there. But its dominance is slipping. We estimate its marketshare in Nigeria has HALVED in the past 3 years.

Tecno's greatest threat right now for 2021? Xiaomi.

Xiaomi has come from nowhere this year to become Nigeria's no.5 player. Its affordable Android models and strong social-media presence make it a formidable challenger.

Clients can study Nigeria's smartphone market in detail by brand here.