Online channels gained upper hand over the offline retailers in India, in Q3 2020, per our recent report available here from the Smartphone Country Share Tracker (SCST) Service.

The prevalent COVID crisis gave further more impetus to the channel segment, as consumers preferred to stay indoors and shop for smartphones. Many of the leading smartphone vendors who were trying to scale up online looked up to it as an opportunity.

How did the top vendor’s channel strategies evolve in Q3 2020? What are the smartphone channel trends? What can we expect in the upcoming quarters?