Online channel share continued to grow in the Indian smartphone market, in Q2 2020. It was at its highest ever share of  the overall volumes, in the quarter. Detailed channel break up for the India smartphone market and by vendors, is available here , from our Smartphone Country Share Tracker (SCST) Service.

The Indian Smartphone market declined by -46% annually and by -37% sequentially in Q2 2020.  Xiaomi, Samsung and vivo were the top three vendors and in that order. Online growth was on the back of consumers increasingly switching channel to keep up with social distancing norms during the pandemic.