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Q3’19: Online Channel Accounted for Over Half the India Smartphone Market

by Rajeev Nair | Nov 11, 2019

Online channels dominated the India smartphone market and eCommerce retailers led the way in Q3 2019. Per our most recent report, available here, from the Smartphone Country Share Tracker (SCST) Service, attractive sales discount schemes run by online retailers, leading up to the festive season, pulled the consumers towards them. 

The Indian smartphone market grew in double digits both annually and sequentially, in the third quarter of 2019. Channel strategy and preferences, have over the quarters emerged as key to the change in fortunes of smartphone vendors in India.

How does each smartphone vendor map out in terms of the distribution channels?  What is their strategy in the short and long term in India? This report calls out the trends by key sub channels and takes a look at what the future holds from a smartphone distribution perspective.

                  Online vs brick and mortar

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