Oppo has been steadily building up its smartphone portfolio in Kenya. It latest launch includes Oppo A1K and would be available online via Jumia. The Kenyan smartphone market is dominated by the TRANSSION sun-brands in Tecno, Infinix and Itel, per our latest research available here from the Smartphone Country Share Tracker Service.

Oppo earlier in the quarter had launched F11 and F11 Pro in the country. However, with A1K it targets the budget segment and takes on the dominance of TRANSSION sub- brands head on. The vendor is on a calibrated expansion across MEA and European markets. Oppo’s portfolio ramp up in Kenya also comes ahead of the impending launch of vivo smartphones in the country.