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Realme Expands to Multiple Asian Markets

by Rajeev Nair | Dec 18, 2018

Realme has been on an expansion mode in Asia pacific region, after its initial success in the Indian smartphone market, this year. The brand has targeted particularly the South East Asian countries for expansion in Q4 2018. Detailed handset market estimates by all countries of this sub region is available in our latest report here, from the Handset Country Share Tracker (HCST) Service.

Realme has also diversified its portfolio and their latest U series is now spearheading this market diversification. Since its separation form Oppo as an independent entity Realme has launched Real me U1, Realme C1 and Realme 2 Pro devices. Its devices are positioned in the entry and mid-price tier in the online channel segment and rivals Xiaomi’s Redmi series and Huawei’s Honor series.

                     Real me smartphone portfolio

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