The battle for supremacy in the Indian eCommerce market between Flipkart and Amazon, has led to smartphones category emerging as a key beneficiary in India. It is the largest selling category online and the overall growth momentum is unlikely to subside in 2018, as discounts galore now on a bi-monthly basis.

A detailed analysis of the India’s smartphone channel dynamics is available here from our Handset Country Share Tracker (HCST) Service.

While consumers get value for money and demand spikes there is also expected to be a clamour for exclusivity with either of the two ecommerce players, by the smartphone vendors.