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Lenovo Building up Offline Retail Presence in India

by Rajeev Nair | Aug 03, 2017

Lenovo - Motorola plans to enhance their offline retail presence in India by opening up 50 Moto Hub retail stores. The vendor has an ‘Online First’ approach and has been under intense pressure from its Chinese counterparts, as it lost market share in the recent quarters. Lenovo was ranked fifth in our Q2 2017 analysis of the Indian smartphone market, available here from the Handset Country Share Tracker (HCST) Service.

Chinese vendors such as Xiaomi, vivo and Oppo have surged ahead of Lenovo in India. While vivo and Oppo already have a robust offline model, Xiaomi too off lately has been increasing its brick and mortar retail presence. In light of the offline emphasis by its competition and its market share getting challenged continuously, we expected the vendor to widen its channel strategy.

Offline channel emphasis should help Lenovo to cater to suburban and rural demand for smartphones in India, however with a large geography to cater to, the vendor would have to consider going beyond just 50 retail stores.  



                                Moto Retail stores

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