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Indian Smartphone Market Declined Annually in Q2‘17

by Rajeev Nair | Aug 03, 2017

Indian smartphone market declined annually by -2% in Q2 2017. The market however maintained its double digit growth sequentially in the quarter. Detailed market and vendor estimates available here from our Handset Country Share Tracker (HCST) Service.

The slight pull back in this otherwise growing market comes in the wake of tax reforms initiated by the Indian government. Goods and Services Tax (GST) rolled out from July 1 2017, aims at bringing tax uniformity across India. The prior month of June witnessed strong resistance from the channel on uptake of fresh inventory as confusion prevailed over the implementation, price changes on roll out of GST.

Samsung retained its leadership position and was followed by Xiaomi and vivo in the second and third position respectively. As the surge of Chinese vendors continues in this segment, in the country, a deep understanding of the buyer journey as they transition from handsets to smart devices will be a key battleground. Appropriately communicating the benefits and emotional appeal of products to specific customer clusters will become increasingly important.

Our extensive quarterly report contains handset and smartphone shipments and market share by key vendors and operating systems in India, from Q1 2009 to Q2 2017.

 
                                 Indian Mobiles Phones




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