BLU, the biggest unlocked smartphone vendor in the US, has just launched two unlocked smartphones,
3G-capable ‘Grand M’ and
LTE-capable ‘Grand X LTE’, in Japan, solely distributed by
Softbank C&S (Commercial and Service), a distribution subsidiary of Softbank.
Japan is seeing some traction of SIM-free smartphone market in the last 24 months, and BLU and Softbank C&S collaboration is trying to gain some traction in Japan.
Our Handset Country Share Tracker (HCST) service has
analyzed the Japanese unlocked smartphone market, and how BLU and Softbank C&S should do to succeed in Japan
at this recent HCST insight report.