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Xiaomi Launches Redmi 4, Opens first Offline Store in India

by Rajeev Nair | May 16, 2017

Importance of the Indian market has steadily risen in Xiaomi’s scheme of things. It launched its entry and mid-priced Redmi 4 smartphones today. Last week, it announced its first ever offline ‘Mi Home Store’ in the country. Per our latest report available here, from the Handset Country Share Tracker (HCST) Service, the vendor for the first time was ranked the second largest by shipments in the Indian smartphone market in Q1 2017.

Redmi 4 is the successor to the highly successful Redmi 3 series and would be made available in three variants. Whole sale price for the three variants as: US$97 (16GB), US$118 (32GB) and US$   144 (64GB). The smartphone is powered by Snapdragon 435 and runs on MIUI 8 with a special preview version of Android Nougat. Redmi 4 would be available in the country online, from May 23rd on Mi.Com and Amazon India.

The vendor in line with its channel strategy in 2017 in India also announced its first offline retail store. The store to open from May 20th in Bangalore, as the vendor plans to replicate another 100 more such exclusive retail outlets, in the coming two years, in the country. It pioneered online smartphone retail with its flash sales and was the third largest vendor in the online channels in India in 2016, per our recent insight report from the Wireless Smartphone (WSS) Services.

                                 Redmi 4 and Store

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