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Will Xiaomi Re-Enter Philippines Smartphone Market in 2017?

by Woody Oh | Apr 21, 2017

Xiaomi is reportedly looking to re-enter Philippines smartphone market by Q3 2017. Xiaomi started to sell their smartphones in Philippines in 2014, but failed to gain traction there, so decided to exit the market last year.

Xiaomi has been very online-focused vendor in terms of channel distribution, but it appears that this Chinese vendor will be putting higher focus on offline channel and plan to build up diverse experience shops across the country.

The in-detail smartphone vendor share in Philippines is tracked by our HCST tracker. Samsung and two local vendors accounted for more than 50% smartphone market share there last year.

Xiaomi to Re-enter Philippines
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