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Can Xiaomi Bounce Back with 'Make Smartphone in Indonesia' Strategy?

by Woody Oh | Feb 10, 2017

It is reported said that Xiaomi has started to manufacture Xiaomi-branded smartphones in Indonesia from later last year, through the partnership with 'Sat Nusapersada', a local EMS company. This local manufacturing is designed for the devices distributed in Indonesia only, and is expected to cater to the governmental policy of 'Tingkat Kandungan Dalam Negeri' (TKDN) smartphone law.

Xiaomi is struggling not only in China smartphone market but also in almost all overseas markets except India, so this initiative in Indonesia will be expected to help with market share growth in this country.

The in-detail vendor market share and volume in Indonesia and several other emerging countries can be identified at this HCST report.

Xiaomi to manufacture in Indonesia 1

Xiaomi to manufacture in Indonesia
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