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Huawei India Focus

by Rajeev Nair | Aug 18, 2016

Huawei just launched its P9 flagship smartphone in the Indian market and is keen to replicate the global success it has witnessed in the recent quarters. The Indian market continues to remain a challenge for this world’s third largest smartphone vendor, despite its long presence here. Our recent report, from the Handset Country Share Tracker (HCST) Service, estimates the vendor having less than 1% share of the Indian Smartphone market.

The Premium P9 smartphone has been launched in India, four months down its global launch in April 2016. This 5.2 inch smartphone runs on Huawei’s Kirin 955 processor, sports a 3D finger print sensor and has a stand out camera (detailed device analysis and comparison available, here). The vendor would be offering premium services alongside the device in India to include, two years warranty and product replacement guarantee for three months for any hardware related issues.

Huawei P9 is being made available on Flipkart and would carry a wholesale price of US$ 475. Its Entry and Mid-priced Honor series though have driven volumes for the vendor recently in this fast growing smartphone market.

Huawei also has plans to open up handset manufacturing in India for which it recently got its licences. Its Chinese counterparts like Xiaomi, Lenovo- Motorola have been a step ahead here and have already rolled out their first batch of locally manufactured smartphones in the country, in the last six months. Huawei needs to go aggressive to match the success of many of the recent Chinese entrants like vivo, Oppo and LeEco in India.

                                          Huawei Consumer tagline

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