Devices > Handset Country Share Blog

Micromax Has its Task Cut Out in India

by Rajeev Nair | Mar 03, 2016

Micromax, the second largest smartphone vendor in India witnessed an annual and a sequential decline for the first time ever, in the last 15 quarters of its operations. Micromax CEO stepped down weeks ago and it is finally being picked up by the wider media this week. We commented on it a month ago about how Micromax needs to expand abroad to balance its domestic challenges, in the detailed Quarterly market share report, from our Handset Country Share tracker (HCST) Service on India, available here.

The vendor has been gearing up for the intense competitive scenario shaping up in India with the influx of Chinese vendors. Apart from the broad level management changes, Micromax for instance has gone very aggressive on the 4G LTE segment, especially in H2 2015. The segment is likely to be among the key drivers for smartphone growth in India in the near future, per our recent report.


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