Devices > Handset Country Share Blog

Amazon Playing With Fire

by Steven Waltzer | Jun 19, 2014

After years of speculationAmazon finally introduced its first Fire Phone with AT&T in the US on Wednesday, 18th June, 2014. Amazon is planning to take a slice of the global smartphone hardware industry and expand the mobile shopping market. However, the Fire is neither optimized for smartphone buyers nor mobile shoppers, and it risks getting caught in no-man’s land. This first-generation Fire may struggle to gain traction. Further insight and analysis on this topic can be found for subscribers in our published report here: Amazon Fire Puts a Shopping Cart in Your Pocket.

Previous Post: Apple iPhone 5S Topped the Best-Selling Smartphone Model Worldwide in Q1 2014 | Next Post: More Lower-Cost Smartphones Rushing To India and Emerging Markets from H2 2014

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left