Display size has become among the most important aspects users look at when evaluating smartphones. Already two thirds of all smartphones sold have a display larger than 6 inches. Display sizes are increasing in all regions and growth is continuing.  

• Superphablets 6.0”-6.99” is the biggest display size subsegment.
• The increased consumption of all media and gaming has contributed to the need for bigger displays.
• Foldable devices may be the answer for people seeking to have both big display and smaller form factor
• iPhone SE is the only premium device still in production with sub 5” display