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Smartphone Display - Bigger is Better

by Ken Hyers | Nov 23, 2021

Display size has become among the most important aspects users look at when evaluating smartphones. Already two thirds of all smartphones sold have a display larger than 6 inches. Display sizes are increasing in all regions and growth is continuing.  

Global Smartphone Sales Display Size

  • Superphablets 6.0”-6.99” is the biggest display size subsegment.
  • The increased consumption of all media and gaming has contributed to the need for bigger displays.
  • Foldable devices may be the answer for people seeking to have both big display and smaller form factor
  • iPhone SE is the only premium device still in production with sub 5” display
Clients of our Device Technologies service can learn more in the report Global Smartphone Display Size Forecasts by Region: 2010 to 2026, here.
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