Are smartphone buyers in China, UK, US willing to pay to support their green ambitions?

Strategy Analytics recently completed analysis with over 4,500 buyers in the three countries.  We cover a wide range of topics from sustainability to 5G to smart home, and from autonomous vehicles to streaming video packages, to work from home disruptions and the new Covid normal.

This brief evaluates the role and significance to smartphone buyers, 5G owners and intenders of brand’s sustainable business practices. We identify  buyer attitudes to and willingness to pay more for environmentally friendly products and services.

In the smartphone market, differentiation based on product features or technology is extremely difficult. Marketing and brand associations at key price points are often decisive.

So how do smartphone buyers view the issue of environment and sustainability?
Are they willing to pay a premium?
Is there an opportunity for 5G promotions targeting segments that value sustainability
How do Chinese, UK and US 5G owners and intenders identify in terms of being environmentally conscious? 
Are there variances by Smartphone OEM?

Our latest snapshot survey provides insights into these questions for UK, China and US here.

Additional countries and deeper dive insights into behavioral segments are available on a custom project basis.