We notice Ufone, a mobile operator, has this month introduced a new eSIM program in Pakistan.

This is Pakistan's first-ever eSIM rollout.

The launch eliminates the need for physical installation of a hard SIM card inside a smartphone or IoT module.

The Ufone "soft" eSIM platform enables subscribers with a compatible 4G handset to integrate multiple SIM-card numbers directly into their smartphone, using the internet. This is useful in a region where multi-SIM swapping is common.

G&D is the manager in the background rolling out eSIM across the country. This is a good win for the German firm in under-penetrated Asia.