Google's newly introduced Pixel 4 and Pixel 4 XL smartphones are jam-packed with technology. The devices solidify Google's status as a serious smartphone vendor making best-in-class gear (despite matching Apple in terms of an ugly rear camera bump). The new smartphones pack superior camera imaging, innovative motion sensing technology, beautiful displays, and all-around top-tier specs. Strategy Analytics' Device Technologies practice reviews the technical features found in the Pixel 4 in a new report: Pixel 4: Google's Most Advanced Smartphone Yet.

Google Proves it Can Make an Ugly Camera Bump Too



Yet the new phones inexplicably lack key features, some of which were present in previous Pixel devices. While few will bemoan the disappearance of the notch, the reappearance of a large bezel at the top of the device seems to be a step backwards. Many more users will be disappointed to learn that the device lacks a fingerprint sensor, meaning that the only way to unlock the device is with facial recognition or a code. Perhaps the most surprising omission is the lack of 5G in the new phone. With operators in the USA, Pixel's biggest market, fast rolling out 5G networks and all major phone vendors introducing 5G smartphones, the lack of 5G in the Pixel 4 is glaring. On the other hand, the lack of a fingerprint sensor and 5G may simply make the comparing and contrasting the Pixel and the iPhone that much easier.

It will be very interesting to see whether these missing features are truly deal breakers for Google's Pixel customers. However, with such a relatively small base of customers compared to other major brands, Pixel can ill afford to exclude key features that nearly all of its competitors offer.

Clients of Strategy Analytics' Device Technologies (EDT) practice can read our detailed analysis of the Pixel 4's technical features here.