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Ricoh is The TOP Vendor in The 360 Market

by Ville-Petteri Ukonaho | Apr 07, 2017

In a recent report Strategy Analytics Emerging Device Strategies (EDS) service forecasts that the sales of 360 cameras will grow by over 350% over the next two years. The phenomenal growth is fueled by the rising adoption of VR hearsets and the need for user generate content.

The biggest configuration category will be single- or dual-lens fisheye panoramic cameras that offer ease of use and are affordably priced. These single- or dual-lens cameras are highly popular among consumer segment and the triumph of the cameras will continue due their affordable price an ease of use.

The top-3 vendors in the 360 market currently are Ricoh, Samsung and LG, who offer consumer grade single- or dual-lens 360 cameras. Ricoh has been in the market since 2013 and continues to lead the market with its Theta lineup.

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Samsung and LG are newcomers that released their first 360 cameras only last year, but the devices have found the customers and are fast becoming the most popular cameras available. Samsung released its updated Gear 360 model in March 2017 which ensures Samsung to stay among top vendors in the future as well.

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However, as the market grows so will the amount of vendors. Insta360 is a newcomer with separate devices for iPhone and Android. Strategy Analytics predicts that we shall see more vendors coming to the growing market during 2017.

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Strategy Analytics Emerging Device Strategies (EDS) service continues to follow this exiting new category of devices closely and provides its customers up to date analysis, insights and forecasts.


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