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Nokia 3310 : Star of the Show at MWC 2017

by Ville-Petteri Ukonaho | Feb 28, 2017

Nokia 3310, this small device has stolen the spotlight from premium handsets like LG G6 or Huawei P10 at MWC 2017. Media and social media coverage and reception has been overwhelming.

Why?

The device may seem as an innocent, fun addition to HMD Global Nokia portfolio, announced last at the HMD show. However, this small devic is actually a very clever strategical move from the HMD management team. With this simple "dumb" phone they have brought back memories and the image of what Nokia used to stand for:
Quality,
Reliability,
Simplicity. 

Kuvahaun tulos haulle Nokia 3310 nokia .com
The bare memory of the old Nokia 3310 that was virtually indestructible and always reliable brings back warm memories for many.

Even with Nokia as a brand being out of the serious smartphone business for several years this one small device has brought the Nokia brand back to the minds of millions of old Nokia customers reminding them about the existence of this iconic brand. 

This small feature phone is helping HMD rejuvenate their smartphone business. It has in a very short time created such hype and media attention that it will surely help HMD sell their Nokia 6, 5 and 3 lineup as well. They couldn't have picked up better phone to jumpstart the brand globally.

Albeit dumb and simple, the 3310 has much bigger meaning in the big picture HMD is painting to the industry. The 3310 could already be declared as the star of the show. 


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