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Lenovo-Motorola Continues to Decline due Fierce Competiton and Confusing Brand Strategy

by Ville-Petteri Ukonaho | Nov 08, 2016

In a brand new report 3Q '16 : Lenovo-Motorola: Shipment Decline Continues, Brand Strategy Confuses, Strategy Analytics dissects the performance of Lenovo-Motorola during 3Q'16. 

Lenovo-Motorola’s global handset shipments fell -26% YoY in Q3 2016 continuing a downtrend that has lasted seven quarters. The company also continues to lose money at an alarming pace despite tighter cost control and improving ASP. The vendor has problems managing its portfolio in key markets where all three sub-brands compete in the same price segments

Lenovo-Motorola is struggling in all markets and it is not helping to have multiple different sub-brands in addition to 'pure' Lenovo devices in almost all markets. Once a dominating vendor at North American markets with over 43% marketshare at 2Q 2006, Motorola has now almost all but disappeared from there having a current marketshare of 2%. 

Read more insights from 3Q '16 : Lenovo-Motorola: Shipment Decline Continues, Brand Strategy Confuses,

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