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Global Handset Shipments Fell by -3% Annually in Q3 2016

by Ville-Petteri Ukonaho | Nov 08, 2016

A recent report from Strategy Analytics Emerging Device Strategies (EDS) Service paints a picture about declining handset volumes and describes the winners and losers this quarter.

Global legitimate handset shipments fell by -3% annually in Q3 2016. For the fourth quarter in a row, global handset shipments have declined as increasing handset saturation in developed and developing markets, economic clouds in emerging markets, changing operator subsidy policies in developed markets and lackluster offerings from some vendors have caused more consumers to delay new handset purchases.  

All but two regions endured annual declines in the third quarter of 2016; however the two largest, North America and the Asia Pacific region bucked the downward trend to record positive annual handset shipment growth.

The largest decline was recorded in the Central & Eastern Europe region, but the Africa Middle East, Central & Latin America and Western European regions also recorded significant double-digit YoY declines in handset shipments.  

North American growth was driven in large part by Apple’s successful introduction of a new generation of iPhones, while the Asia Pacific region improved largely due to strong growth in China by key vendors like Oppo, vivo, and by Samsung and Micromax in India.

Read more Insights and Analysis from VENDOR SHARE: Global Handset Market by Region: Q3 2016


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