Strategy Analytics estimates that Sony’s shipments in Q4’15 declined by -36%, annually. ASP’s were at a record high and a significant improvement in profitability too was visible for the vendor in the quarter. More in our detailed analysis available here from the Wireless Device (WDS) Services.

Notwithstanding the early signs of its ‘Value over Volumes’ strategy coming good, challenges on the LTE front and Geographic Diversification remains.