Devices > Emerging Devices Blog

Goodbye Motorola... Hello Moto!

by Neil Mawston | Jan 18, 2016

Lenovo has recently confirmed it will REMOVE the Motorola brand from its handset products and marketing this year. However, the Motorola brand will REMAIN on device packaging and licensees’ marketing in the future. This is a confusing “compromise” strategy, and Lenovo is clearly struggling with brand management.

More analysis of this latest move can be viewed by clients here.

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