Sony plans a dedicated smartphone manufacturing plant in Thailand by 2016. The move reaffirms its commitment to get the stuttering mobile business back on track and is in sync with the recommendations, in our latest report on the vendor.

Sony’s global handset shipments tumbled to 7.2 million units in Q2 2015. Its profit margin too was down -13% in the first half of 2015 and faces strong competition from Apple and Samsung in the premium segment. It hasn’t enjoyed much success other than its domestic market in Japan, per our report available here.