Devices > Emerging Devices Blog

How can Sony Turnaround its Handset Division?

by Rajeev Nair | Oct 21, 2015

Sony’s global handset shipments tumbled to 7.2 million units in Q2 2015. Its profit margin too was down -13% in the first half of 2015. It faces strong competition from Apple and Samsung in the premium segment and has had not much success other than its domestic market in Japan.

In this report -- available to clients here -- our WDS (Devices) research service outlines the top 5 actions Sony MUST take immediately to turnaround its struggling hardware business next year.

                                 Sony smartphone

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