This most recent infographic from Strategy Analytics illustrates some of the findings from a custom consumer research project designed and carried out by the Consumer Insights Practice (CIP) and Digital Media Services teams at Strategy Analytics. 

The findings are based on an online survey carried out with 1,200 US viewers (aged 16-59 years old) of online video services. A specific feature of this project was to use discrete choice modelling in order to unearth the choices people make in often complex purchase decisions. This technique uncovers the roles that different aspects of a product or service play in decision making. 

For more details on how the CIP team can work with you on any custom consumer insights projects, please contact:
UK and EMEA: Clare Lees, clees@strategyanalytics.com
US and Asia: Arleen Denque, adenque@strategyanalytics.com