This week at London's Olympia we are attending the IPTV World Forum, which has become one of the world's largest events focused on the subject. Last year's event featured a number of emerging technology firms, such as Ruckus Wireless and Vividas, that made good progress in the following 12 months, so we are hopeful that the 2008 show will be as good at predicting future trends. Strategy Analytics is involved in a number of the conference streams this year, including Connected Home and TV-over-Net. I will be chairing my first panel at the main IPTV conference on IPTV ARPUs on Wednesday. I look forward to a lively debate with participants from Sonaecom, Industria, Red Bee, ANT and NDS. My main question is whether it is realistic to expect ARPUs to increase at all, at least in terms of direct subscriber payments, and should IPTV providers be looking instead to indirect subsidies from third parties such as advertisers. My second panel takes up this theme the following day when I will be debating advertising in the IPTV space with Alcatel-Lucent, Tandberg, Pilat Media, Red Bee (again), Talk Talk and Ruwido. I'm hoping these panelists will be able to shed some light on the potential for IPTV to revolutionise television advertising and when we are likely to see this happen. Clients wishing to arrange an analyst meeting during the event should use this form. Client Reading: US IPTV Forecast and Outlook: $13.7 Billion by 2012