IFA was back in-person 2022 at Messe Berlin, after taking three years off due to COVID. Convention organizers reported that more than 2,500 journalists from over 100 countries attended as part of the over 161,000 visitors to the show. This was considered a strong turnout given continued travel restrictions in some Asian countries. We take this as a sign that the industry is open to attend trade shows in person once again.
For years before the pandemic, tech companies made products announcements around the timing of trade shows, and the pandemic has accelerated this trend. Many companies held their own events or launch announcements either right before, or in the weeks after IFA. Regardless of the venue, there are a few trends that will impact the industry in the years to come and there are a few products that highlight these trends:
- Better Display Technologies in Notebook PCs: Asus ExpertBook B5 / B5 Flip / B6 Flip, Lenovo IdeaPad 5i Chromebook, Lenovo ThinkPad 16p Gen 3
- Restarting the Foldable Tablet/PC Segment: Asus ZenBook 17 Fold OLED, Lenovo ThinkPad X1 Fold Gen 2
- More Affordable Detachables: Huawei MateBook E Go, Asus ExpertBook B3 Detachable, Lenovo Tab P11 Gen 2 / P11 Pro Gen 2
- Competitive Dynamics Have Completely Changed: Nokia T21, Honor Pad X8 / X8 Lite, MSI Titan GT77, MSI Raider GE67HX, MSI Prestige 16 / 16 EVO, Xiaomi Notebook Pro 120G
- Tablet Market Leaders Not Standing Still: Samsung Galaxy Tab Active Pro 4, Amazon Fire HD 8 / HD 8 Plus / HD 8 Kids / HD 8 Kids Pro
Samsung's Galaxy Tab Active Pro 4 targets high tier segments like utilities, logistics, and manufacturing
Why are these products important? What do they say about the direction of the market? What specs, use cases, and distribution channels do industry players need to plan around?
Answers to these questions and additional analysis are available in the full report from Strategy Analytics' Connected Computing Devices (CCD) research channel: https://www.strategyanalytics.com/access-services/devices/tablets-and-pcs/connected-computing-devices/reports/report-detail/analysis-how-is-mobile-computing-evolving-from-the-pandemic-ifa-2022-offers-some-answers