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Q1 2016 Was the Worst Quarter for Tablets Since 2012

by Eric Smith | Apr 28, 2016

The global tablet market began 2016 just as 2015 left off: down. Tablet shipments fell 10% to 46.5 million units during the Q1 2016, according to the new “Preliminary Global Tablet Shipments and Market Share: Q1 2016” report from Strategy Analytics’ Tablet & Touchscreen Strategies (TTS) service. Huawei cracked the top five vendors globally with an impressive 66% year-on-year growth during the first quarter of 2016.

Q1 2016 Preliminary Tablet Market Share


  • 46.5 million Tablets (including 2-in-1 Tablets) shipped in Q1 2016, lowest since Q3 2012
  • Apple iOS shipments (sell-in) came in at 10.3 million iPads in Q1 2016 leaving it with a worldwide market share of 22% of the Tablet market. The 10.3 million shipments in Q1 2016 declined 19% annually and 36% sequentially on low seasonality following the Q4 holidays.
  • Android branded vendors shipped 30.0 million units among them worldwide in Q1 2016, down 16% from 35.9 million a year earlier and down 33% sequentially on low seasonality. Market share has fallen to 65% as high growth of Windows tablet shipments squeeze Android tablets.
  • Windows shipments grew 82% year-on-year at 6.2 million units in Q1 2016, from 3.4 million in Q1 2015, reaching 13% market share. Shipments fell 27% sequentially on low seasonality.
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