Devices > Bluetooth Device Tracker Blog

Premium Features Are Spreading to Lower Price-Tiers

by Ville-Petteri Ukonaho | Jul 07, 2022

  • Bluetooth TWS headset sales are booming. Global TWS headset sales volumes will increase by 38% annually in 2022.
  • Eastern Europe will face serious downturn due Russia-Ukraine war and all repercussions that causes to surrounding countries. CEE will be down -30% in 2022 and growth will stagnate.

  • While Apple is still the segment leader, many other vendors have entered the TWS segment and competition on price and features is growing more intense as more and more advanced features is being introduced to devices outside premium category.
  • Audio quality features, in particular Active Noise Cancelation, Transparency and Spatial Audio are the most popular features and the features are slowly making their way to devices outside premium segment.
  • Water resistance and wireless charging case are highly popular features.
  • Differentiating on features is a keyway for vendors to stand out in an increasingly crowded market segment.
Clients of our Bluetooth Device Tracker (BDT) service can learn more about the market and the forecasts from this report : Analysis : Global Bluetooth TWS Headset Sales by Technology Forecast to 2027 data report also available : Global Bluetooth TWS Headset Sales by Technology Forecast to 2027 The report provides more in-depth data for the numbers and charts in the analysis report.
 
 
 
 
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