Devices > Bluetooth Device Tracker Blog

Apple is Now Leading Two Price Tiers With AirPods

by Ville-Petteri Ukonaho | Jun 16, 2022

  • Geopolitical turbulence is affecting the shipments of the Chinese vendors. COVID lockdowns are closing factories and hindering availability.
  • Apple is still the main vendor in the TWS devices but faces strong competition from newcomers from India and China.



  • Apple became the biggest vendor in high-tier after the price drop of AirPods 2 dropped the device to lower tier.
  • Newcomers from India such as boAt, Ptron and Noise are rising in the rankings fast. India has become the fastest growing market.
  • Mid-tier is often the entry point for newcomers thus it has the largest number of vendors. It is a good starting point to see how the market reacts to newcomers.
  • Entry tier has second largest number of vendors, but quality is not necessarily the best in this segment. Most of the devices in this segment are sold in emerging markets in India, Africa etc. at a very low prices.
Clients of our Bluetooth Device Tracker (BDT) service can learn more about the market and the forecasts from this report : Analysis : Global Bluetooth TWS Shipments, Revenues and ASP by Price Tier by Vendor : Q1 2022 data report also available : Global Bluetooth TWS Shipments, Revenues and ASP by Price Tier by Vendor : Q1 2022 The report provides more in-depth data for the numbers and charts in the analysis report.



 
 


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