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Plenty of Room to Grow In the TWS Market

by Ville-Petteri Ukonaho | May 30, 2022

  • Mono Bluetooth headset global sales peaked in 2008 at 103 million units, and thereafter declined.
  • Stereo headset sales began to take off a few years later and now account for the vast majority of all Bluetooth headset sales.
  • As Bluetooth headsets are only taking 14% share of the handset installed base, there is plenty of room to grow.
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  • Short replacement cycles of TWS headsets is keeping the IB relatively low compared to sales.
  • Banded headsets take 25% of the BT HS Installed base in 2022.
  • TWS has grown to be the biggest segment within very short time.
  • Despite huge sales of TWS headsets they only take 10% of the handset IB and the share is expected to grow up to 17%.
  • North America has the highest penetration of Bluetooth Headsets at 48%.
 
Clients of our Bluetooth Device Tracker (BDT) service can learn more about the market and the forecasts from this report :Analysis : Global Bluetooth Headset Installed Base Forecast to 2027 data report also available : Global Bluetooth Headset Installed Base Forecast to 2027 The report provides more in-depth data for the numbers and charts in the analysis report.
 
 
 
 
 
 
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