New research from SA (
here) predicts
TWS earbud sales will
halve in Russia in 2022, due to war, economic recession, price inflation, international sanctions, financial sanctions, stockmarket shocks, weak currency, falling consumer confidence, Covid disruption, and component supply shortages.
Russia is being hit with a multiple
whammy of problems.
This is not good news for major TWS brands in the region, such as
Xiaomi or Apple AirPods. They will struggle to grow their shipments and revenue this year. Profits could suffer. And it may be 1-3 years before Russia fully recovers.