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China is World's No1 TWS Market

by Neil Mawston | May 10, 2022

New research from SA (here) shows China is now by far the world's largest market for TWS Bluetooth earbud shipments.

China's TWS market is bigger than the US and India combined together.

Chinese consumers like their music and they love local TWS brands, such as Xiaomi or OPPO, as well as Apple AirPods among premium buyers in city centers.

A huge chunk of TWS sales occur online, at webstores such as JD or Alibaba.

Prices are brutally competitive, with models available for as little as US$5 at places like Shein, shown in the image below.

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