New research from SA (
here) shows
China is now by far the world's
largest market for TWS Bluetooth earbud shipments.
China's TWS market is
bigger than the US and India combined together.
Chinese consumers like their music and they love
local TWS brands, such as Xiaomi or OPPO, as well as Apple AirPods among premium buyers in city centers.
A huge chunk of TWS sales occur
online, at webstores such as JD or Alibaba.
Prices are
brutally competitive, with models available for as little as US$5 at places like Shein, shown in the image below.
